The Shop
Workbooks & Digital Downloads
For small business owners who are done winging it. Practical, honest tools you can start using today — delivered instantly, yours for life.
WorkbookBusiness Owner's Reality Check
A 32-page guided workbook that walks you through an honest audit of your business — cash flow, capacity, and the numbers you've been avoiding. Includes prompts, worksheets, and a 90-day action plan.
12 pages • fillable PDF • lifetime access
Free DownloadFREEBusiness Owner's Reality Check — Free Preview
A free 6-page sampler of the full Reality Check workbook. Try the first module — the cash-flow honesty check — before you buy the complete version.
6 pages • fillable PDF • free
WorkbookThe Business Story Workbook
Craft the story behind your brand. This workbook helps you find the words for why you do what you do — for your website, your pitch, and your team.
28 pages • fillable PDF • lifetime access
ToolkitPricing Confidence Kit
Stop undercharging. A calculator, scripts for raising prices, and a value-ladder template so you can price to your worth — without losing your best clients.
Calculator + scripts • editable • lifetime access
ToolkitReady to Hire? Toolkit
The readiness checklist, a plain-English contractor-vs-employee guide, job-post templates, and a 30-day onboarding plan for your first hire.
18 pages + templates • lifetime access
TemplateBusiness Continuity Plan Template
A fill-in-the-blank crisis plan: who does what, where the money comes from, and how you'll communicate when things go sideways.
One-page plan + guide • editable • lifetime access